MJF Centre for Dignified Empowerment & Sustainable Development East

MJF Centre for Dignified Empowerment & Sustainable Development East

Dilmah Conservation will mark a new chapter in its operation in the province with the inauguration of the MJF Centre for Dignified Empowerment & Sustainable Development East on 1st September 2018 by Hon. Prime Minister Ranil Wickremasinghe, Dilmah Founder and Chairman Merrill J. Fernando in Kalkudah.

MJF Centre for Dignified Empowerment & Sustainable Development East

As the regional focus of Dilmah Conservation activities, it aims to secure livelihood options and build climate resilience amongst the communities through the introduction of innovative and sustainable concepts in agriculture, animal husbandry and fishing practices and livelihood support as well as ecosystem restoration.

  • Objectives

    • Provide better market access and improve livelihood opportunities through the introduction of sustainable and innovative practices in the region.
    • Introduction of CO4 grass to increase the milk production from cows and produce secondary milk products, providing more sustainable and improved livelihood opportunities to farmers engaged in animal husbandry and dairy farming.
    • Support women from the fishing community in producing secondary fish products.
    • Run pilot projects to test the viability and success of organic farming in already agricultural lands, and introduce sustainable modes of farming in the eastern region of Sri Lanka.
  • Progress

    MJF Centre for Dignified Empowerment & Sustainable Development East
    • Inauguration of the centre by Hon. Prime Minister Ranil Wickremasinghe, Dilmah Founder and Chairman Merrill J. Fernando in Kalkudah on 1st September 2018.
    MJF Centre for Dignified Empowerment & Sustainable Development East
    • On the 18th of January, Dilmah Conservation kicked off its education and capacity building programs at the MJF Centre East with a workshop to teach dairy farmers in Batticaloa how to create value-added dairy products. The workshop was conducted by Dr. Pathinathan from the Faculty of Agriculture of the Eastern University of Sri Lanka. The beneficiary farmers learnt the technical and practical aspects of safely producing milk toffee, yogurt, and curd.
    MJF Centre for Dignified Empowerment & Sustainable Development East
    • On the 24th of January 2018, a children's educational programme was conducted by Mr. Vasanthakumar, the Senior Meteorological Officer at the Colombo Meteorological Department. During this one-day workshop, 100 school children from 6 schools in the towns of Valaichenai and Kiran learnt what climate change is, what it means for people, and what we can do to adapt and help stop it. They also had the unique opportunity to learn about the tools and scientific methods used by the Meteorological Department to measure climate change.