Photograph of a Tall Tree


"Biodiversity is the lifeline of a Nation". At least 80% of the needs of the poor, and 40% of the world’s economy is derived from biological resources. The richer the diversity of life on Earth the greater the opportunity for economic development, medical discoveries and adaptive responses to new issues such as climate change.

Healthy biodiversity provides the world with many natural services (nutrient storage and recycling, protection of water resources, breakdown and absorption of pollution, climate stability, recovery from natural disasters), biological resources (food, medicine, raw materials for product manufacture), and social benefits (research, recreation, cultural values).  The cost of replacing these (if possible) is extremely expensive, therefore it makes economic and developmental sense to preserve biodiversity and move towards sustainability.

Most products and services of biodiversity in the market today, have been derived through environmentally destructive processes of production and unfair and unethical marketing and sales. If we continue to harvest our biological materials in this manner, the global biodiversity and the multitude of goods and services it provides, will be lost to us.

Therefore the need of the day is to either, develop new products to replace those made from biological resources or, change current developmental processes so that it is not harmful to the resource, is health beneficial, has minimal or no environmental impact, and is subject to fair and ethical trade.

Thus, this sector of the MJF Awards welcome innovative ideas, tools and technologies that could allow us to continue harvesting biological resources while protecting and conserving our biodiversity. Biomimicry innovations, i.e. innovations that imitate or are inspired by natural models and systems, that can lead to huge changes in the future are also welcome.